Skip to content
EchoNet News

Cadillac Adopts Apollo Program Playbook to Build Team from Scratch for Australian Grand Prix.

Approximately a full year in the past at the Las Vegas Grand Prix, the Cadillac racing team were ultimately given the official approval as the world of Formula One's newest entrant for 2026. Establishing the organization from nothing has entailed a intense work rate that the team boss, Graeme Lowdon, has likened to the NASA lunar mission. As Formula One arrives on Vegas this race weekend, the team are aware time is getting tight.

The Countdown to Melbourne

At the last event of the campaign to be staged in the US, with approximately three months to go before they make their debut for the first time in Melbourne at the 2026 season opener, Cadillac have made significant progress but, in what must seem like a monumental endeavor, they are cognizant there will never be sufficient time.

The CTO, Nick Chester, came aboard the newly formed operation in the spring of 2023 not long after it was formed, when the squad were without even an confirmed place. He has been at its heart ever since and gets a knowing grin when reflecting on the journey.

“You can have a short period reflecting at what the team has achieved and go: ‘Incredible, how impressive what we’ve done in under three years,’” he says. “But then the next minute you consider: ‘Yeah, we still have a significant amount to do.’”

An Unprecedented Task

The CTO achieved victories at the Renault team in Fernando Alonso’s championship-winning campaigns of 2005 and 2006 and was in charge of technical direction at the then-new Mercedes Formula E team, but no previous experience has quite compared with the task of bringing the all-American Cadillac marque, a manufacturer-backed entry supported by the owner, General Motors, into the pinnacle of motorsport.

“Building an F1 team from nothing, how often do you get the opportunity to do that?” Chester remarks. “It's unparalleled. In an established team you don’t get the opportunity to transform cultural approach.”

With every day that elapses focus are more focused on the approaching critical moment in the Australian GP and targets are being managed.

“It's reasonable to expect that any incoming team entering the sport is going to be last but just making it to the starting line will be an achievement in itself,” Lowdon commented recently and while Chester agreed with this sentiment he believed the team had a point to prove as well.
“The first thing we intend to prove is that we belong on the grid,” he emphasizes. “In order that we turn up and we perform competently. We want to show that we are a serious contender executing the proper actions on the circuit. When we’ve shown that we’re really credible, then we aim to demonstrate forward movement subsequently.”

Racing Talent and Hiring Push

In the summer they recruited Checo Pérez and Bottas as their pilots for 2026, a duo notable for their vast knowledge in performing at the front in two championship-winning squads, Red Bull Racing and Mercedes-AMG, and the Finnish driver reflected the sentiment of combative optimism.

“Certainly, we are pragmatic,” he said. “We face a massive task to do, and we expect probably a tough opening, because this is Formula One. But we’re not there to stay at the back. In my view with this setup, with this group, this staff, there’s no reason why we won't be able to advance swiftly to the front and taste victory.”

To that end staff acquisition has been in top gear, with personnel now at over 400 and intended to hit the target of 600 rapidly. In addition to their existing facility at Silverstone, the team are in the midst of completing an main base at Fishers in the Indianapolis area and there is the General Motors facility in Charlotte, where they are building the center to manufacture the power unit, set for 2029 – until then they will operate with power from Ferrari – and the Toyota wind tunnel in Cologne, Germany. It is a sophisticated structure, contrary to the trend in the sport for increased consolidation, and has led to the innovative team culture to which Nick Chester referred to.

Space Mission Blueprint

“We've drawn heavily from the Apollo project,” said the team principal just before the British GP in mid-season. “We are pragmatic, we recognize how tough it is. The timelines, are extremely compressed. Alright, we’re not putting a man on the moon, but it can seem that way.”

So they have adopted, rather than the conventional chain of command, a decentralized management akin to that of NASA's, where there were a assortment of Apollo teams all working on different aspects of the project at a different facilities.

“In a system where you follow a protocol where a challenge emerges and they raise it up to their supervisor, that manager consults a manager in another department, it is relayed back, the process is very slow,” says Chester. “Therefore we enable team members to really get on with it. Eliminating managerial sign-off for everything is far more efficient and quicker.”

What Lies Ahead

The efficacy of this flexible strategy will be evaluated in the intensity of Grand Prix next season and there is no little amount at stake for Formula One, too. The Cadillac team have taken on as their reserve driver the emerging Californian Colton Herta

By

Shawn Nash

A tech journalist with over a decade of experience covering UK startups and digital transformation, passionate about emerging technologies.

EchoNet News

Type to search articles.